In this last block on spectacular arena experiences some state of the art technologies will be demonstrated to create enriched and immersive fan experiences.
The market for sports and media is set to grow exponentially in years to come. Consumers want to follow their favorite sports on any device. The use of affordable high quality camera’s and communications hardware in combination with advanced video technology create the unprecedented opportunity for amateur clubs, colleges and others to live stream games, as well as stream unique highlights to local trainers and fans in real-time. TNO has developed a number of leading and disruptive technologies which will become accessible in the years to come to millions of consumers. TNO’s Paul Valk will demonstrate Sports Studio Automated and Virtual Director on a live soccer field at the New Dutch Wave house. These new technologies are based on more than 50 years of research in intelligent imaging algorithms.
Play Now! - Marc Veuger | Angry Bytes
With live linear television in decline and an increasing demand of consumers to make content shareable and interactive, the demand arises for new different kinds of experiences on TV. Consumers want more personalized television, across more platforms. Approaching television from the consumer, makes way for new applications such as Play Now!, currently used by almost all Dutch broadcaster to enhance their TV format and transform viewers into contestants, voters and contributions of television shows. Play Now!, is a ready to use platform to build, configure, manage and run your multi-screen application, while using the latest in real time technology and massive multiplayer dynamics. Play Now! can be played by all NDW visitors providing a fun interactive way for guests in the NDW house to participate by voting and contributing to the game.
In an informal interview session New Dutch Wave moderator Mir Wermuth and Kim Dingler, responsible for Global Marketing & Strategy at Talpa will briefly talk about the worldwide success of the Voice and adding new technologies to their tv shows to enrich the fan experience both for the live audience in the studio and the fans in front of their multiple screens.
Fertilization of crossmedia storytelling - Atilla Meis | Corrino
Corrino Media makes creative concepts with cross-media storytelling for artists, media, brands and events. Once the company knows the DNA and the story of a brand, it can create the content: trailers, commercials, documentaries and live recordings. It is therefore the story, not the medium, that is important and as an example, the company has been working with the world’s leading dance event, Sensation, in this way. Executive producer/partner Atilla Meijs will share his thoughts on cross media storytelling to create unique experiences for both brands and fans.