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Designing the future


Future design will breathe technology in all its veins. How this works out will be showcased by three completely different artistic approaches. One is ISSHO, the world premiere of a denim jacket of wearable technology fashion designer Pauline van Dongen. The second is a thought provoking VR project from the Next Nature Network collective. The last artist featured is Nick Verstand whose Poient of View installation is showed at SXSW. All stress the importance of collaborative and cross-disciplinary work to achieve innovation, experimentation and public debate of how our daily life will look like in the day after tomorrow. Pauline is also fellow of Next Nature Network.

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Pauline van Dongen | fashion designer

At SXSW Pauline van Dongen’s new designed and created ‘ISSHO’, a denim jacket made out of touch sensitive materials will have its world premiere. With this design, a brand new mindset has been created by combining fashion, experience and emotion into one piece. ISSHO is a counter-reaction to functional and cognition driven wearables that are not able to find any connection with the consumer and the fashion industry.

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Daniel Fraga | Next Nature Network

Next Nature Network explores the relationship between technology and nature with speculative projects like the Nano Supermarket and the In Vitro Meat Cookbook. They also developed the famous hoax with Rayfish, the personalized sneakers made from genuine stingray leather. Founder Koert van Mensvoort gave several TEDx talks and their work is exhibited from Dubai, Tokyo and California to Italy, Belgium and Germany. To help us understand our world, NNN built an immersive VR experience that allows you to travel through different environments where we might live in someday. They created four scenarios (Garden of Eden, Modernist Dream, Techno Favela, Hypernatural Resort) that each present an alternative view of future worlds.

The Next Nature Habitat VR invites you to step inside the virtual reality guided tour, to discover these four scenarios and join the discussion on our possible future habitat – for the humans living in the next nature. Virtual Reality Creator Daniel Fraga will highlight the philosophy behind the The Next Nature Habitat VR and how speculative design can raise create societal impact.

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Nick Verstand

POV (Point of View) is an audiovisual installation that lets you tangibly experience the flexibility of your perception. Two eight-meter diameter octagonal shaped light sculptures and an eight speaker ambisonic surround system animate light and sound around you and create a truly immersive sensory experience. This installation is supported by the Consulate General of the Netherlands in New York.

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moderator: Mir Wermuth | iMMovator

Earlier Event: March 14
Cross Pond Communication
Later Event: March 14
NDW on SXSW Pitch Stage Tuesday