Dutch Design Foundation shows how designers around the world are shaping a positive future
Dutch design is not a label for a certain group of designers or design aesthetic, but it is a permanent reflection of a culture and attitude that is characteristic of the Netherlands and of Dutch people. The Dutch identify with a solution-oriented approach. Dutch designers are free thinkers who embrace functionality, humanism, brutality, humour, the unconventional, the ability to put things into perspective and single-mindedness. They keep asking questions, aren’t hindered by hierarchical barriers, but also identify with the readiness for taking stakeholders seriously and involving them in the solution, in the creative process. At Dutch Design Week (16-24 October ’21), organized by Dutch Design Foundation, we show that Dutch design is an attitude and does not by definition refer to a nationality.
In the New Dutch Wave showcase, Dutch Design Foundation director Martijn Paulen talks to Matilde Boelhouwer and Marjan van Aubel. Two solution-oriented designers who are, each in their own way, working on a better world in which collaboration with nature is pivotal.