Keynote about PR how-to’s in the US. "Learn to Get Press in America: A PR Workshop for Dutch Companies and Startups" It's usually a two-hour workshop, but it could be shortened/modified to suit your needs. In this two hour workshop, Dutch companies will learn the basics of PR in the United States. Fifteen year veteran publicist Dmitri Vietze will give you an overview of the PR process, how to develop compelling story angles for your product or service, how PR and marketing work together, how to work with a PR firm/publicist, and what it takes to capture the interest of journalists at trade publications, business press, tech press, and consumer press. There will be time to answer lots of questions.