Mission vouchers

SXSW Mission Vouchers Available
Are you an innovative tech or creative start-up, scale-up or small- or medium sized company and are you ready to conquer the American market? Join the New Dutch Wave collective trade show submission to South by Southwest (SXSW).

SXSW (13 to March 22, 2020) is an annual festival in Austin, Texas USA on the cutting edge of interactive media, film and music. Over 2000 artists from more than fifty countries perform on more than one hundred stages. Since 1987, SXSW has received world stars including Bruce Springsteen, Prince, Jay-Z and Pharrell. In the 2016 edition, President Barack Obama gave a speech at the festival. It underlines the growing importance of SXSW as a global phenomenon. For 2020 speakers such as Facebook co-founder Chris Hughes, TechCrunch’s Josh Constine, Fashion designer Tommy Hilfiger en artist Nile Rodgers have been announced

For three years, New Dutch Wave is the place on SXSW where Dutch companies, startups, artists and creatives gather and present themselves to a large international audience and American market.

Expect an unforgettable experience that can generate new business leads, media attention, investors notice, innovation inspiration, serendipity and some friends and memories for life.

In 2020 we want to build on the activation, activities and network we have created in the last three years and will focus on leveraging our international partnerships with i.e. Capital Factory (with WSF), the German House, the EU House, Canadian House, SXSW and much more….

How does it work?
The RVO (Rijksdienst Voor Ondernemend Nederland) provides special mission vouchers through the Starters International Business (SIB) program for start-ups, scale-ups and SMEs that are ready to conquer the American market and want to participate with New Dutch Wave in the collective trade show submission to South by Southwest ( SXSW).

The RVO has a special subsidy where vouchers are provided to SMEs, scale-ups and start-ups to join New Dutch Wave. This means that they can be reimbursed up to 50% of their costs for their presentation at the New Dutch Wave booth during SXSW up to a max. of € 1500,-. For startups this is max. € 1.300,- with a NDW start-up package of € 2.600,- and for scale-ups and small- and medium sized companies max. of € 1500,- with a NDW package of € 3.900. An SXSW Interactive Badge is included in the costs.

Prior to the festival, New Dutch Wave organizes a prep-meeting where the participants are being prepared for SXSW 2020.


Mission voucher request process – in Dutch

The RVO will assess your application as soon as possible


Dates New Dutch Wave at SXSW
From Friday, March 13 2019 until Wednesday, March 18 2020

For 2020, New Dutch Wave has specific themes, in line with the SXSW program:

  • Health & MedTech
  • Governance, Smart City & Blockchain
  • Impact & Emerging Tech
  • Education & Talent
  • Dutch Design & Tech
  • eSports
  • Night culture, Festivals & Innovation


How can you apply?

  1. Check if you are eligible for this mission voucher and meet the set requirements by RvO – in Dutch

  2. Request the mission voucher – in Dutch

  3. Let us know if you’ve applied for the mission voucher

  • The deadline for application is Monday, February 3th 2020
  • If granted, you’ll receive a discounted invoice from New Dutch Wave
  • Travel and accommodation costs are not included.


Do you need more information? Please contact:

Jean-Paul Mau-Asam
+31 6 41 37 63 35

Scale-ups & SME
Linda Holleman
+31 6 10 93 18 21