Prof. dr. Lora Aroyo (female) is a professor and group leader for the Web & Media Group at the Vrije Universiteit Amsterdam. Her research is focused on semantic technologies for user and context modeling for personalized access to online multimedia collections, e.g. cultural heritage collections, multimedia archives and interactive TV. She was a scientific coordinator of the European FP7 NoTube project, dealing with the integration of Web and TV data with the help of semantics. She also coordinated a number of projects, e.g. CHIP, Agora, DIVE+, dealing with enrichment of multimedia collections to enable interactive access online. She has given a number of keynotes in the area of interactive TV, semantic web, digital humanities, crowdsourcing and personalization. Lora is actively involved in the Semantic Web community as a program chair for the International Semantic Web Conferences and as conference chair for the ESWC Conference. She is also actively involved in the Personalization and User modeling community as vice-president of the User Modeling Inc. She is recipient of a 2013 IBM Faculty Award for her work on CrowdTruth: Crowdsourcing for ground truth data collection for adapting IBM Watson system.