Ide Koffeman has been a promoter for venues and festivals throughout the Netherlands for some years now and is bringing new creative concepts and content along. In 2013 he joined Mojo Concerts (Live Nation) to set up and manage a new festival. Down The Rabbit Hole was born. After three editions the three day festival around the lake in the beautiful Groene Heuvels (Green Hills) has grown to 25K visitors per day. It's is highly appreciated (inter)nationally for it's high end standards regarding look & feel and creative content, next to a killer line up every year (The National, Anohni, Damien Rice, Iggy Pop, Foals, The Black Keys, Flume, Moderat. a.m.o.). The festival already got rewarded at the European Festival Awards (Best New Festival) and last years edition was awarded as best Dutch festival. Ide is also involved in Lowlands, Pitch and Woohah festivals in NL.