About New Dutch Wave


New Dutch Wave is an International movement to celebrate top notch Dutch creativity and entrepreneurship launched in 2017 at South by Southwest. A platform designed to inspire, connect and generate new business, New Dutch Wave is the place where Dutch entrepreneurs, creatives, start-ups, artists, as well as the Dutch government and our smartest cities will present themselves to a relevant international audience.

From 11 till the 15th of March 2018, New Dutch Wave will be back at SXSW again, hosting two venues. On the Interactive trade show the New Dutch Wave booth will feature innovative start-ups, smart solutions being used by our cities and pitch events which will focus on connecting the dots. Our New Dutch Wave “take over” house in the center of Austin hosts inspiring talks, meet and greets, interactive panel discussions, innovative product demos, top performances & art installations and many great showcases, celebrating the convergence of the Dutch interactive, film, and music industries, alongside the SXSW program.

New Dutch Wave was founded by WINK and Enterprise Summit, in collaboration with the Kingdom of the Netherlands’ Ministry of Foreign Affairs and Creative Holland.

Join the New Dutch Wave in Austin this year and we will show you why you should look towards the Dutch for innovation, creativity, music, film and technological solutions!

For us NDW proofed to be very successful
in expanding our network and generating
new business.



Arne Koefoed

Creative Director

Arne Koefoed is founder and Head of Ideas at Wink. He is a hippie, hooligan, tactile storyteller and experience architect on a mission to celebrate life, bring rapture, and make the world all right for a while. With over 20 years of experience in the field as an event, experience, and environment designer, he knows how to transform the temporary nature of an event into an unforgettable now. He is one of the founders and the creative director of New Dutch Wave.

Atilla Meijs


Atilla is an Executive Producer for Filmed Entertainment. His international experience ranges from the field of live broadcast, to being an expert in cross media content production. Atilla’s creative passion, his technical knowledge and his virtually unlimited drive play a major role in the productions he is involved in. He has worked for brands such as TED, Universal Music, KLM, Red Bull, Intimissimi, Google, Heineken, The Red Cross, Livenation, Insomniac and filmed many artists like Lady Gaga, MUSE, Bruce Springsteen, Armin van Buuren, Ed Sheeran, Chainsmokers, DNCE, Andrea Bocelli and Typhoon. He is one of the founders of New Dutch Wave and responsible for the operational side.

Danny Frietman

Partnerships & Government

Danny Frietman is an entrepreneur and key driver of new initiatives in the enterprise mobile & digital market. With a key focus on sharing knowledge between end-users, he has created an eco-system which is tailored to address specific needs in this challenging market, off- and online. He is the founder of Enterprise Summit, responsible for New Dutch Wave during SXSW and Dutch pavilions during Mobile World Congress and Smart City Expo. He is also co-founder of the Enterprise App Store and is investor in multiple ventures, recently in an Indian Blockchain scale-up (Krypc).

Rory Grashuis


Rory Grashuis is co-owner of Wink and responsible for general management, new business, communications, and activities in the US. He brings over two decades of solid international experience in the field of experiential marketing. Rory has a business education and has been with the company since 2002. He is one of the founders of New Dutch Wave and responsible for the financial part. He’s a very practical, positive, hands-on leader with likeable communication skills. He loves a good party and thinks soccer is one of the major world religions. Weird is considered a side effect of awesome.

Jiska Heinen

Project Manager

Jiska Heinen is a freelance Project Manager, with over 10 years of work experience in media and entertainment. Where her ambitions grow outside Dutch boarders, with production experiene in Europe and the USA. The bigger, the better. Jiska takes on each project wholeheartedly, to produce and manage with some passion, some humor and some style. This all comes together being the overall project manager at the awesome New Dutch Wave.

Bass Beek

Program Manager

Bass Beek has been operating as creative producer & project manager in a myriad of creative fields i.e. contemporary art, cinema, fashion, experiential marketing & rock & roll for the better part of 20 years and is a Wink family member for close to 10. In his role as program manager for New Dutch Wave, Bass facilitates the programming process, works closely with the programmer pool and looks for possibilities to strengthen the bonds within the whole of the program.

Linda Holleman

Head of Partners

Linda is the founder of Brandfit. She specializes in building solid and sustainable partnerships between the creative industry and the corporate industry.
Her work experience started at Stageholding and after that she went to Mojo concerts, where she had the opportunity to start the development of the sponsorship department.
In 2006 she started Brandfit. Past clients are ID&T (a lifestyle company), Disney, Sony BMG.
She is currently working for New Dutch Wave and WeMakeThe.City.

Jean Paul

Program Manager Startups

Jean-Paul is Program Manager Startups at New Dutch Wave, responsible for the planning and production for the startups program. He likes to use his knowledge and experience to help startups connect to innovative entrepreneurs and investors at international events. His approach is transparent, pragmatic and result-oriented. He is energetic, trustworthy and loyal. If you need meaningful introductions during SXSW drop him a note.

Eefje Timmer

New Dutch Wave stand

Eefje Timmer is part of the production team of New Dutch Wave and responsible for all the ins and outs of the New Dutch Wave stand at the Expo during Interactive. Come visit our stand and you will be welcomed with a smile!

Nina Cetinic

Head of Communications
& PR

Nina Cetinic is a freelance PR, Marketing and Communications Manager/Advisor. In2004 she started her career in the Dutch Film, TV and Radio scene. Since then, she has worked on many productions from feature films and TV-series to radio plays. In the past few years, Nina has broadened her field of work to the Event and Music industry. At New Dutch Wave she leads the Communications and PR activities. Nina is a natural born fixer, creative, quick, responsible and a problem solver, and all that with a good sense of humor.

Camilla Gerding

PR Manager Startup Program

Camilla Gerding has been working in marketing & communications for over 10 years, of which the last 5 years as a freelancer. She now has extensive experience in both the public and the private sector; she supervised large projects for the government, and from her sense of commercial entrepreneurship she had also been guiding start-ups for years. As PR manager for the NDW Startup Program she is happy to put the Netherlands on the map as 'innovation nation'.

Papatya Berk


Papatya Berk is New Dutch Wave's 2018 intern. As a third-year Arts and Economics student at the University of the Arts Utrecht, she embodies youth culture and is on her way to becoming a next-generation connector of the creative and business world. She is open-minded, up for challenges and has a “what I don’t know today, I will know tomorrow” attitude.