About New Dutch Wave


New Dutch Wave is an International movement to celebrate top notch Dutch creativity and entrepreneurship launched in 2017 at South by Southwest. A platform designed to inspire, connect and generate new business, New Dutch Wave is the place where Dutch entrepreneurs, creatives, start-ups, artists, as well as the Dutch government and our smartest cities will present themselves to a relevant international audience.

New Dutch Wave presents ambitious entrepreneurs to an international audience and embraces the continuous innovation that is so stereotypical for,- and lovely about, the creative industry. For this, NDW creates meeting points to connect like-minded people from all over the world.

Just as our immaculate inception with a new style trade mission to SXSW 2017, NDW does not go to a specific country, but it is present at places where these people do business.

From 8 till the 17th of March 2019, New Dutch Wave will be back at SXSW again, hosting two venues. On the Interactive trade show the New Dutch Wave booth will feature innovative start-ups, smart solutions being used by our cities and pitch events which will focus on connecting the dots. Our New Dutch Wave “take over” house in the center of Austin hosts inspiring talks, meet and greets, interactive panel discussions, innovative product demos, top performances & art installations and many great showcases, celebrating the convergence of the Dutch interactive, film, and music industries, alongside the SXSW program.

NDW has helped to connect many businesses, artists and entrepreneurs on an international level and will continue to do so.

New Dutch Wave was founded by WINK and Enterprise Summit, in collaboration with the Kingdom of the Netherlands’ Ministry of Foreign Affairs and Creative Holland.

For us NDW proofed to be very successful
in expanding our network and generating
new business.



Arne Koefoed

Creative Director

Arne Koefoed is founder and Head of Ideas at Wink. He is a hippie, hooligan, tactile storyteller and experience architect on a mission to celebrate life, bring rapture, and make the world all right for a while. With over 20 years of experience in the field as an event, experience, and environment designer, he knows how to transform the temporary nature of an event into an unforgettable now. He is one of the founders and the creative director of New Dutch Wave.

Danny Frietman

Partnerships & Government

Danny Frietman is an entrepreneur and key driver of new initiatives in the enterprise mobile & digital market. With a key focus on sharing knowledge between end-users, he has created an eco-system which is tailored to address specific needs in this challenging market, off- and online. He is the founder of Enterprise Summit, responsible for New Dutch Wave during SXSW and Dutch pavilions during Mobile World Congress and Smart City Expo. He is also co-founder of the Enterprise App Store and is investor in multiple ventures, recently in an Indian Blockchain scale-up (Krypc).

Rory Grashuis


Rory Grashuis is co-owner of Wink and responsible for general management, new business, communications, and activities in the US. He brings over two decades of solid international experience in the field of experiential marketing. Rory has a business education and has been with the company since 2002. He is one of the founders of New Dutch Wave and responsible for the financial part. He’s a very practical, positive, hands-on leader with likeable communication skills. He loves a good party and thinks soccer is one of the major world religions. Weird is considered a side effect of awesome.

Jiska Heinen

Project Manager

Jiska Heinen is a freelance Project Manager, with over 10 years of work experience in media and entertainment. Where her ambitions grow outside Dutch boarders, with production experiene in Europe and the USA. The bigger, the better. Jiska takes on each project wholeheartedly, to produce and manage with some passion, some humor and some style. This all comes together being the overall project manager at the awesome New Dutch Wave.

Bass Beek

Program Manager

Bass Beek has been operating as creative producer & project manager in a myriad of creative fields i.e. contemporary art, cinema, fashion, experiential marketing & rock & roll for the better part of 20 years and is a Wink family member for close to 10. In his role as program manager for New Dutch Wave, Bass facilitates the programming process, works closely with the programmer pool and looks for possibilities to strengthen the bonds within the whole of the program.

Linda Holleman

Head of Partners

Linda is the founder of Brandfit. She specializes in building solid and sustainable partnerships between the creative industry and the corporate industry.
Her work experience started at Stageholding and after that she went to Mojo concerts, where she had the opportunity to start the development of the sponsorship department.
In 2006 she started Brandfit. Past clients are ID&T (a lifestyle company), Disney, Sony BMG.
She is currently working for New Dutch Wave and WeMakeThe.City.

Jean PaulMau-Asam

Startup Liaison

Jean-Paul is Program Manager Startups at New Dutch Wave, responsible for the planning and production for the startups program. He likes to use his knowledge and experience to help startups connect to innovative entrepreneurs and investors at international events. His approach is transparent, pragmatic and result-oriented. He is energetic, trustworthy and loyal. If you need meaningful introductions during SXSW drop him a note.

Mark Beerman

Region Manager Brabant

Eefje Timmer

New Dutch Wave stand

Eefje Timmer is part of the production team of New Dutch Wave and responsible for all the ins and outs of the New Dutch Wave stand at the Expo during Interactive. Come visit our stand and you will be welcomed with a smile!

Nina Cetinic

Head of Communications
& PR

Nina Cetinic is a freelance PR, Marketing and Communications Manager/Advisor. In2004 she started her career in the Dutch Film, TV and Radio scene. Since then, she has worked on many productions from feature films and TV-series to radio plays. In the past few years, Nina has broadened her field of work to the Event and Music industry. At New Dutch Wave she leads the Communications and PR activities. Nina is a natural born fixer, creative, quick, responsible and a problem solver, and all that with a good sense of humor.