Founder 3sixtyfive (Endeavour Group)
It’s time to say goodbye to influencer advertising and start with influencer marketing. It’s time to go from one-off to always-on. This means strategic integrated programs, influencer rosters and the rise of the branded community.
As one of the first influencer marketing specialists on the block, John talks about brands that have become a publisher, the role of influencers and how new creative formats will change marketing forever.
About Endeavor Group
Endeavour Group orchestrates digital marketing with better results for brands who are looking for more synergy. We’re a family of digital agencies, each with its own area of expertise. The individual agencies focus on strategy, social, influencers, email, search, online advertising and development of websites and apps. We are 100 digital professionals working as one, bringing success to the brands we work for. These brands include Toyota, ING, Brunotti, Piet Boon, History and Rituals.